To put it differently: social media is competitive and encourages antagonistic behavior (because people are more likely to "engage" something snappy they disagr

To put it differently: social media is competitive and encourages antagonistic behavior (because people are more likely to "engage" something snappy they disagree with, than something nuanced they agree with). Cyberbullying is just the extreme end of it. If we wanted to avoid this, we would need to encourage cooperation over competition. But even sites explicitly built around cooperation (like Stackoverflow) often end up promoting competitive behavior by introducing rewards and privileges for supposedly cooperative behavior. If you gamify cooperation and reward people for being "good at cooperating", you just create a competition with extra steps and this can still poison the well.