Yes I didn't get this either. My guess is he meant software contracting or something related, making software to order rather than making their own products.

Yes I didn't get this either. My guess is he meant software contracting or something related, making software to order rather than making their own products. And presumably he could've switched to a SaaS business model without leaping into a completely different market. Instead he should have stuck with some B2B area he was already working in and knew well. That was the high-risk part in my opinion.