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Hm, if that is the case, how will advertisers get any utility out of this? How does the categorization fit into advertisers interests?
by Varriount 6y ago
Hm, if that is the case, how will advertisers get any utility out of this? How does the categorization fit into advertisers interests?
- dialtone 6y agoIt's currently part of the conversation at W3C, advertisers aren't particularly happy about FLoC either, they'll need to build a lot of ML to correlate the FLoCs with their customer's campaigns, one by one, until they find the group that performs. They'll need to develop techniques for this, for example using machine learning and train their models. That's not how this stuff is typically bought today. In particular they aren't happy also about the 3rd party cookie comparison because it just makes no sense, not sure why the PR focuses on that given that this is minimum 3-4 orders of magnitude less precise than 3rd party cookies, targeting a FLoC is going to be like targeting a zip code, hardly THAT privacy invasive.
- visarga 6y ago> targeting a FLoC is going to be like targeting a zip code No, it's going to be like targeting by zip code when you already can target by other means as well (fingerprinting, IP address). So it's going to make fingerprinting easier.