Atlassian is also targeting them with Jira Work Management: https://www.atlassian.com/software/jira/work-management https://www.atlassian.com/software/jira/work

Atlassian is also targeting them with Jira Work Management: https://www.atlassian.com/software/jira/work-management https://www.atlassian.com/software/jira/work-management And could well be priced as a loss-leader purely to upsell the rest of their ever growing stack in the future. I wouldn't be betting on Asana surviving such a direct, sustained attack from a well capitalised company.