> In form, the language of social media is written—but in style, it is far more like speech." I don't think that's quite it. The problem is that tweets are are

> In form, the language of social media is written—but in style, it is far more like speech." I don't think that's quite it. The problem is that tweets are are almost completely context-free. Tweets are a complete, self-contained, little statements utterly devoid of context that supporters and detractors alike can read almost anything into. Tweets are a cypher. If one triggers a response in us, there is nothing to indicate that our first impression is not absolutely correct.