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Why wasn't Amazon successful in China?
- ggm 6y agoBecause it was a late entrant to a market with perfectly functional alternatives and had insufficient margin to dominate, unlike nearly every other market it is in. Neither supply chain, nor delivery, nor IPR was working in its favour. The Amazon substitution products depend on Chinese manufacturers who, inside China, can sell on alibaba or Bangood and Amazon would only have marginal market increases where Amazon outside China is a primary channel for these people.