3 ms·
I don't see it as a joke, but rather a marketing gimmick. IHOP did it a year ago (IHOB to announce their new burgers), and it got them a ton of press. I bet Vol
by gkoberger 6y ago
I don't see it as a joke, but rather a marketing gimmick. IHOP did it a year ago (IHOB to announce their new burgers), and it got them a ton of press. I bet Volkswagon saw that and wanted in.
- N8theGr8 6y agoProbably kind of both at the same time, I think. Clever puns and wordplay gimmicks seem to always stir up a bit more press and word-of-mouth than just regular business decisions. Making it interesting without being too complicated to hold the interest of the public is a fine line that a lot of marketing firms are good at walking, although unfortunately some are just terrible.
- deleted 6y ago[deleted]
- beamatronic 6y agoMy thoughts exactly.