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I certainly didn't think it was a joke, it's seemed a perfectly reasonable thing to do * They got in trouble for diesel * They're pivoting to electric * The
by justaguy88 6y ago
I certainly didn't think it was a joke, it's seemed a perfectly reasonable thing to do
* They got in trouble for diesel
* They're pivoting to electric
* The name sounds really similar, within the bounds of accent changes between cultures
* The logo (VW) wouldn't have to change
If it was a joke, then it failed because it was too realistic
- gkoberger 6y agoI don't see it as a joke, but rather a marketing gimmick. IHOP did it a year ago (IHOB to announce their new burgers), and it got them a ton of press. I bet Volkswagon saw that and wanted in.
- N8theGr8 6y agoProbably kind of both at the same time, I think. Clever puns and wordplay gimmicks seem to always stir up a bit more press and word-of-mouth than just regular business decisions. Making it interesting without being too complicated to hold the interest of the public is a fine line that a lot of marketing firms are good at walking, although unfortunately some are just terrible.
- deleted 6y ago[deleted]
- beamatronic 6y agoMy thoughts exactly.
- deleted 6y ago[deleted]