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For me: The basic marketing advice is, is anyone you don't know is willing to pay for it? Try to do surveys with the targeted demographic not you or related pe
by Joakal 15y ago
For me: The basic marketing advice is, is anyone you don't know is willing to pay for it?
Try to do surveys with the targeted demographic not you or related people. You may have an idea how much you or coworkers would pay for it, but that is biased and anecdotal.
If you're selling to business, go to network functions and ask what they think they'll pay for to use it (Open q) or would they pay for this with $$$ (Closed q) [0][1].
When you have an idea of how many people will pay, determining profitability will become much easier. Asking for data points from successful entrepreneurs for comparison with an unknown market is pretty silly to me and shows lack of understanding of your own value [2].
An example of value would be a Ferrari. Although a Ferrari costs more to make then the average car, the sale price is far higher. Why? Because the average consumer associates high sale price with premium value. That's a pretty basic explanation.
Disclaimer: I'm not doing SaaS or experienced with it.
[0] https://secure.wikimedia.org/wikipedia/en/wiki/Closed-ended_question https://secure.wikimedia.org/wikipedia/en/wiki/Closed-ended_...
[1] https://secure.wikimedia.org/wikipedia/en/wiki/Self-report_study https://secure.wikimedia.org/wikipedia/en/wiki/Self-report_s...
[2] https://secure.wikimedia.org/wikipedia/en/wiki/Value_%28economics%29 https://secure.wikimedia.org/wikipedia/en/wiki/Value_%28econ...