I know you mentioned fast-iteration, but you also mentioned MVP in your earlier comment, so I thought I refer to that. When Apple first released iPhone, there

I know you mentioned fast-iteration, but you also mentioned MVP in your earlier comment, so I thought I refer to that. When Apple first released iPhone, there wasn't an SDK publicly available. There wasn't copy and paste. There was also only EDGE/GPRS support, no multitasking (of any form except for a few built-in apps), no third party apps, no MMS, no SMS forwarding, no group SMS. It was only available in the US and only for AT&T subscribers. In many sense of the term, it is an MVP and it worked. It's just an MVP that was very polished. As it rolled out releases, there were both enhancements and spots where they aren't as polished which was improved in a later release. Push Notifications in 3.0 + the coming Notifications center in 5.0 comes to mind. So, they did an MVP with iPhone, initial features were minimum, but a selected subset of them are extremely polished. In fact if you look at many successful iPhone apps, this seems to be a very successful model. Perhaps this approach only works on Apple's "target market". But I'd like to think this is an excellent approach when working with mass market consumers. This link where Steve Jobs commented about Segway's marketing and launch is not totally relevant, but still interesting - http://hbswk.hbs.edu/archive/3533.html http://hbswk.hbs.edu/archive/3533.html