According to at least one German media site it's an April fool's joke that was released prematurely. https://www.t-online.de/finanzen/news/unternehmen-verbrauc

According to at least one German media site it's an April fool's joke that was released prematurely. https://www.t-online.de/finanzen/news/unternehmen-verbraucher/id_89754220/neuer-volkswagen-name-in-den-usa-ist-aprilscherz.html https://www.t-online.de/finanzen/news/unternehmen-verbrauche... However there are now several other sites claiming it is not a joke.