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I have to think WWDC was costly for Apple to do in person, and they may not go back. Not in terms of money—Apple is not rate-limited by money. But in terms of
by perardi 6y ago
I have to think WWDC was costly for Apple to do in person, and they may not go back.
Not in terms of money—Apple is not rate-limited by money. But in terms of attention. Getting everyone on site for this, namely the engineers, while they are also in final iPhone cycle prep must be a drag.
- mpweiher 6y ago> Apple is not rate-limited by money. One of my favourite live SJ scenes, at the QA of a new-hire meeting: Person thinking they're clever: What would you do differently if you had unlimited resources? SJ, after short pause: I do.
- perardi 6y agoAnd to flesh that out, as I typed that quickly before a meeting… I have worked on design and events for user conferences for several medium-size-ish software firms. Last year, our long-standing annual conference went online-only. And I tell ya: night and day differences in terms of stress levels. There is still that crunch to get things to MVP state to show off, and people still need to record talks and hold Zoom meetings, but something about not having to deal with physically preparing a space just made it all so much easier. (And our event space was literally across the street.) No machine/projector drama, no conference wifi falling apart, nobody with late flights…
- formercoder 6y agoEverything but the last problem is something money solves. A good production company would ensure that, while issues like that would happen, you’d never be aware of them.
- alexashka 6y agoAh yes, because Apple is so short on money it can't afford to hire more engineers.
- jmull 6y agoThey need to have the same engineers at WWDC to talk about the software and APIs as the ones developing the software and APIs. Adding more engineers doesn’t change that so it won’t help.
- jldugger 6y agoIt is a distraction but also serves as a forcing function: if you can't demo or commit to polishing by September something in June, it probably needs to be cut.
- vlovich123 6y agoEh. The weeks leading up to WWDC are hell due to trying to stabilize the beta releases. The weeks following it are hell due to all the new issues that get found that you have to fix quickly. WWDC itself I found just very tiring (I did a presentation + a help session) but other than that it was kind of fun.