This article from 2019 might provide some clues: https://www.chron.com/business/texas-inc/article/Getty-Images-struggles-to-frame-a-profitable-14901397.php http

This article from 2019 might provide some clues: https://www.chron.com/business/texas-inc/article/Getty-Images-struggles-to-frame-a-profitable-14901397.php https://www.chron.com/business/texas-inc/article/Getty-Image... It seems that one of Getty's biggest problems is that the variety of fresh imagery their customers expect Getty to have to hand has shot up while revenues have grown more modestly. Maybe Unsplash's library and base of contributors will actually provide some value in the long tail for their existing customers.. and it might be possible for them to offer that extended library to customers with existing packages without them really caring where it came from or that they could get it cheaper elsewhere.