The problem is RIM still thinks it's making great products - the Blackberry phones. They think this because countries that have heard of the Blackberry brand fo

The problem is RIM still thinks it's making great products - the Blackberry phones. They think this because countries that have heard of the Blackberry brand for years, but not so much about "Android" or even iPhone, have started buying a lot of Blackberry phones lately. What RIM didn't realize is that this was happening because of their global inertia, not because their products are still very competitive with iPhones and high-end Android phones. After all, there are still a lot of people who keep buying high-end Nokia phones rather than iPhones or Android phones. It's all about inertia. They experience growth in new markets (for now - just a matter of time) but their core markets are fading away. This could blind them for years from seeing that they will be in trouble eventually, because overall they were still making a lot of money until more recently.