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> What more could they have done? Oh this one is simple. Be transparent in your communication about the limitations of what you've done. Be clear whether this
by hannob 6y ago
> What more could they have done?
Oh this one is simple. Be transparent in your communication about the limitations of what you've done. Be clear whether this is early research or something likely to find its way into products any time soon. And above all: Avoide terms like "breakthrough" unless they're really deserved (which is exceptionally rare).
- jnwatson 6y agoBut it isn't the researchers doing this. This is university PR.
- gameswithgo 6y agoAll of that was clear in the article. It is research, it has way less energy density than a normal battery, and it WAS a breakthrough.
- polack 6y agoIt might not be a breakthrough that takes us to Mars, but saying that an 10x improvement over existing versions isn't a breakthrough feels a bit unfair and a bit narrow minded. In this space it's obviously an breakthrough, you just don't happen to be interested or directly affected by it.