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I am unclear why Getty Images would be interested, unless the purchase price was less than the cost of internally building its own loss leader open source image

by voisin 6y ago

I am unclear why Getty Images would be interested, unless the purchase price was less than the cost of internally building its own loss leader open source image site that allows them to try to upsell to “premium” photos. Users have limited loyalty to any particular source of “free”. Getty presumably has a far larger library from which to pull images, so there can’t be any advantage to Unsplash’s library. I am guessing it was a very low purchase price.

petercooper 6y ago
This article from 2019 might provide some clues: https://www.chron.com/business/texas-inc/article/Getty-Images-struggles-to-frame-a-profitable-14901397.php https://www.chron.com/business/texas-inc/article/Getty-Image... It seems that one of Getty's biggest problems is that the variety of fresh imagery their customers expect Getty to have to hand has shot up while revenues have grown more modestly. Maybe Unsplash's library and base of contributors will actually provide some value in the long tail for their existing customers.. and it might be possible for them to offer that extended library to customers with existing packages without them really caring where it came from or that they could get it cheaper elsewhere.