Unsplash has a great product, however for Getty this seems to be a good deal more because they eliminate a competitor than because they acquire a good product/t

Unsplash has a great product, however for Getty this seems to be a good deal more because they eliminate a competitor than because they acquire a good product/team. I read that Unsplash's plan to monetize was to sell banner ads and branded image placement, but that's gotta make less money than Getty slapping their normal business model onto Unsplash, right?