Even if they only advertise their own products, they will probably become interested in conversion rates and customer segmentation at some point. Or they want t

Even if they only advertise their own products, they will probably become interested in conversion rates and customer segmentation at some point. Or they want to advertise on other sites as well. One way to do this, would be to include trackers from ad-networks, such as Merkle M1, in the admin dashboard.