Free? Hardly. Nobody is free to do anything medical. You need to comply with a whole suite of regulations put there for patient safety. I think that's part of t

Free? Hardly. Nobody is free to do anything medical. You need to comply with a whole suite of regulations put there for patient safety. I think that's part of the allure of adtech; nobody's telling you you need to get your CLIA certificate updated to cover every new A/B test. And if you screw up, nothing bad happens. Unless you're targeting people with Bad Stuff, I guess.