> That is, they are building software for their own personal amusement or financial gain instead of working for the benefit of us all. Writing software for the

> That is, they are building software for their own personal amusement or financial gain instead of working for the benefit of us all. Writing software for their own personal amusement or financial gain is perfectly acceptable. Advertising is perfectly acceptable. The part of that crosses the line is "thinking how to make people click ads" since it violates people's autonomy. It is used to rationalise crossing other ethical boundaries ranging from respecting people's desire for privacy to outright psychological manipulation.