Thanks for the comment. The avatar is optional, as are LI/Twitter invites. The signup process is two screens, but I mention the Avatars because people are engag

Thanks for the comment. The avatar is optional, as are LI/Twitter invites. The signup process is two screens, but I mention the Avatars because people are engaging to this degree at least. And it's 1000's of users doing this, so I'm pretty comfortable that the signup process is OK, but you're right: get people to us the meat quicker. Maybe some guided first steps, for example. >Team members use email to communicate, not LI/Twitter/FB/Social Media. We agree, everything else is optional. > From your website, I can't tell what your app actually does Good feedback, thanks. I should say that the discovery is primarily from the App Store so the landing page is more focused on describing features in detail, but I agree with your point: get the primary use case front & prominent. The problem I have is that there isn't just one use case. At a high-level we combine Twitter (or GroupMe?) with CRM-lite productivity tools. We're selling the tight integration as our primary use case. And so your point would be to tight integration more obvious, and get people using that feature ASAP.