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Perhaps this is our first indication that something's wrong because very few people are using LinkedIn or Twitter invitations. Are you saying that choosing and

Perhaps this is our first indication that something's wrong because very few people are using LinkedIn or Twitter invitations. Are you saying that choosing and avatar (or not) and inviting people from LI & Twitter (or not) has to be done to sign up? If so, remove those steps. Signup should be as fast and easy as possible. Get people using the meat of the app ASAP, and worry about silly stuff like avatars later. I'd ditch the LI/Twitter invite stuff, too, if it's supposed to be for "team members". Team members use email to communicate, not LI/Twitter/FB/Social Media. EDIT: From your website, I can't tell what your app actually does, and why I should use it. I suspect people who install it don't know those things either, and that's why they abandon it.

fieldforceapp 15y ago
Thanks for the comment. The avatar is optional, as are LI/Twitter invites. The signup process is two screens, but I mention the Avatars because people are engaging to this degree at least. And it's 1000's of users doing this, so I'm pretty comfortable that the signup process is OK, but you're right: get people to us the meat quicker. Maybe some guided first steps, for example. >Team members use email to communicate, not LI/Twitter/FB/Social Media. We agree, everything else is optional. > From your website, I can't tell what your app actually does Good feedback, thanks. I should say that the discovery is primarily from the App Store so the landing page is more focused on describing features in detail, but I agree with your point: get the primary use case front & prominent. The problem I have is that there isn't just one use case. At a high-level we combine Twitter (or GroupMe?) with CRM-lite productivity tools. We're selling the tight integration as our primary use case. And so your point would be to tight integration more obvious, and get people using that feature ASAP.

fieldforceapp 15y ago

Thanks for the comment. The avatar is optional, as are LI/Twitter invites. The signup process is two screens, but I mention the Avatars because people are engaging to this degree at least. And it's 1000's of users doing this, so I'm pretty comfortable that the signup process is OK, but you're right: get people to us the meat quicker. Maybe some guided first steps, for example. >Team members use email to communicate, not LI/Twitter/FB/Social Media. We agree, everything else is optional. > From your website, I can't tell what your app actually does Good feedback, thanks. I should say that the discovery is primarily from the App Store so the landing page is more focused on describing features in detail, but I agree with your point: get the primary use case front & prominent. The problem I have is that there isn't just one use case. At a high-level we combine Twitter (or GroupMe?) with CRM-lite productivity tools. We're selling the tight integration as our primary use case. And so your point would be to tight integration more obvious, and get people using that feature ASAP.