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Interesting. I know Target in particular offers a 5% discount to users of their in-house debit card. Even if it’s within the rules, presenting customers with s
by krustyburger 6y ago
Interesting. I know Target in particular offers a 5% discount to users of their in-house debit card.
Even if it’s within the rules, presenting customers with surcharges for using credit cards (as opposed to discounts for other payment methods) would probably still alienate many of them.
- theturtletalks 6y agoSome gas stations show a cash price right on the price board. Doesn't seem to alienate customers since it's just a convenience fee in the end.
- lotsofpulp 6y agoI was unaware that Target offered a Debit Redcard that gave people 5% off. It seems that this is effectively a 5% discount for using any debit card, since the Target Debit Redcard is simply linking your existing bank account and doing an ACH transfer from your regular checking account. The only caveat seems to be a $40 fee Target charges if you try to buy something with insufficient funds in your bank account, whereas purchasing directly with a bank's debit card, you can tell the bank to simply deny any transactions for more than your available balance and it wouldn't cost you anything. But if you always have sufficient cash in your bank account, the Target Redcard debit card with a 5% discount seems like a no brainer if you're not getting at least 5% cash back with a credit card. Perhaps Target does not simply offer this to all debit card users that don't sign up for the Debit Redcard per an agreement with card networks where Target gets a concession on their processing fees in exchange for not advertising a 5% discount to all debit cards uses?