I work in the “traditional” media—software not journalism. Ad sales are only celebrated for the money they bring in. Any optimizations around that are only ther

I work in the “traditional” media—software not journalism. Ad sales are only celebrated for the money they bring in. Any optimizations around that are only there because they serve to increase as revenues, like any readership analytics. In my experience, and I can’t speak for them, but it appears to me the journalists, at least any of the ones I’ve worked with, do not care where that money comes from. I think they’d prefer if it all could come directly from readership. I think it would serve to be more validating in more than one way. To that end I think proposing that journalists (as a single entity, no less) would decry the diminishing need for advertising in their industry without actually losing revenues is a bit of a loaded take.