You're right that it outmatches it, but it's the first time that the consumer can directly influence things by getting their voice heard. Previous cancel cultu

You're right that it outmatches it, but it's the first time that the consumer can directly influence things by getting their voice heard. Previous cancel culture was limited to those who already had a captive audience: churches, large corporations, marketing agencies, and news outlets. Now that there's a wider, and (arguably) more free ability to communicate in large groups and quickly organize and share information, it's simply turning in new directions under the leadership of end users instead of opinionated juggernauts. Instead of cancelling rap music for explicit lyrics we're cancelling people who, despite their credentials or accomplishments, are still terrible people. The backlash isn't even that he's just done terrible things in the past, it's that he stands by his terrible opinion that he has done nothing wrong.