It's called sucking up to the boss. Whoever was responsible for the tweets evidently believed the Bezos would approve of the content. It gives him plausible d

It's called sucking up to the boss. Whoever was responsible for the tweets evidently believed the Bezos would approve of the content. It gives him plausible deniability (after all, he didn't write it) and in many cases may improve the career prospects within the company of the person who did write it.