We’ve found something very similar in a totally different industry. We started with data collection and people were willing to pay for the data, but not enough

We’ve found something very similar in a totally different industry. We started with data collection and people were willing to pay for the data, but not enough to create any kind of long-term sustainable business. We’ve slowly moved up the chain to provide operations support and now “actionable intelligence” alongside industry expertise and people are finally excited and willing to pay us real money for a full solution. Now the challenge is keeping the team from falling back into the easy habit of just selling the data or trying to design product that are nothing more than glorified dashboards.