I'm not 100% sure who and what you're referring to (having followed only my own church of late), but it's worth vaguely agreeing with the sentiment that success

I'm not 100% sure who and what you're referring to (having followed only my own church of late), but it's worth vaguely agreeing with the sentiment that successful religious establishments have some meaning — and moreover, a meaning that's materially different than what the secular world around them has to offer. If they're just an extension of whatever is popular these days, people will simply cut out the middleman.