Let's not forget the FaceBook effect. Once news companies started getting instant feedback on their views via countable clicks/shares, it really showed them wh

Let's not forget the FaceBook effect. Once news companies started getting instant feedback on their views via countable clicks/shares, it really showed them where the money is. A website starts up that just shows police brutality, gets millions of shares. Guess what's making the news? Now comes SEO style key-word packing. Lots of shares on police brutality? And racism? And lgbtq? Well, here's my cross-sectional news story that contains racist police brutality against lgbtq and even though the police officer was a minority this really just demonstrates internalized white supremacy.