3 ms·

For me, if the software is simply flicking a feature switch for hardware already in place then it is purely a lame money grab. If the software has serious leve

For me, if the software is simply flicking a feature switch for hardware already in place then it is purely a lame money grab. If the software has serious levels of thought and effort to do something significantly meaningful, then the software IS the engineering - and hence is worth something.

underwater 6y ago
That line of thinking breaks down pretty quickly though. Should BMW just charge the marginal cost for hardware features, too? That would make the base model more expensive and remove options for people who are price sensitive.