"Make healthier meal choices" is also vague, esoteric and for most people, will not result in weight loss. CICO is simple, effective and for the common person,

"Make healthier meal choices" is also vague, esoteric and for most people, will not result in weight loss. CICO is simple, effective and for the common person, a completely acceptable way to lose weight. Communicating healthy eating, how your metabolism works, how each body reacts different to different kinds of foods, etc is a full time job. In a country (US) where attention spans are constantly being torn in every direction, educating people on the depths of how to correctly lose weight (minimizing muscle loss, maintaining energy levels, efficiently leveraging your body's metabolism) is a losing battle. Yes, jaded and cynical but its reality. Sure we can be optimistic and _want_ people to lose weight correctly but if you're overweight or obese, the pros of CICO VASTLY outweigh the cons you described.