While I 100% agree with you, I think 2 things are somewhat implied in the article: that a ton of the outrage bait is in bad faith, overblown or in some instance

While I 100% agree with you, I think 2 things are somewhat implied in the article: that a ton of the outrage bait is in bad faith, overblown or in some instances completely fabricated, and that everyone will not do what you say everyone should do, so the outrage machine will continue. If these are both true, then yes, the solution 99% of the time is to tune out. And where it isn't, when something is really that bad and so important to you, just getting outraged about it makes you feel like you care even though you aren't doing anything. Discuss it clearly, without getting emotional, and if it is really important, try to do something about it if you can.