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And imagine, that for some reason, women are not attracted to your products? That is half the market. I remember car companies working this out back in the ei

by worik 6y ago

And imagine, that for some reason, women are not attracted to your products? That is half the market. I remember car companies working this out back in the eighties. The companies that understood that women have their own needs in a car that men did not share, yet women are a important part of family purchase decisions, did better.

BonoboIO 6y ago
In some software markets their is no advantage to employ a woman as the poster said. Backend developing and so on. BUT you have a point, the market is 50% plus women and you are missing a lot of valuable influence and competence.
CodeGlitch 6y ago
Of course employing someone to help you target your product to as many people as possible makes sense. But employing someone just because they tick an (arbitrary) box makes no sense in a competitive field. Just think about sports teams.