Rolex doesn't need to advertise on public spaces. They will just sponsor an event that attracts the wealthy, like a sailing race or a horse race. Contextual adv

Rolex doesn't need to advertise on public spaces. They will just sponsor an event that attracts the wealthy, like a sailing race or a horse race. Contextual advertising is very powerful, and it's the one thing digital networks decided to abandon because it's way easier to automate everything and spy on users.