3 ms·
One of my favorite anecdotes from my time in comparison shopping (where north of 80% of our revenue was CPA deals) was looking at the variation of margins by pr
by saalweachter 6y ago
One of my favorite anecdotes from my time in comparison shopping (where north of 80% of our revenue was CPA deals) was looking at the variation of margins by product (electronics paid 1%; clothing more like 8-10% as a rev share) and seeing one outlier where we were paid a commission of 50%.
The product was a fake rolex, as in, the name of the item was literally something like "Fake Rolex", and while it was only something like $100, instead of $10,000, it was apparently still such a high margin that the seller would pay us a 50% sales commission.
- moneywoes 6y agoSorry what are cpa deals
- benglish11 6y agoCost per acquisition
- saalweachter 6y agoVersus CPC, where you get paid for anyone clicking through, or CPM, where you get paid per thousand views of the "ad".