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Have you considered that Amazon is very good at what they do, and that perhaps people who buy a webcam are much more likely than then general public to buy anot
by jefftk 6y ago
Have you considered that Amazon is very good at what they do, and that perhaps people who buy a webcam are much more likely than then general public to buy another one?
- sillydrivings 6y agoConsidering that the same thing happened to me when I last bought a movie on DVD from them and then got ads for that very same movie for weeks, no.
- someguyorother 6y agoYou'd be surprised how often the people who are supposed to be good at ads aren't. Organizational inefficiency explains a lot of it: https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24 https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...
- jefftk 6y agoThat may happen in many companies, but I'd be very surprised if it happens with remarketing ads and Amazon? Performance-based advertising with solid experiments that appropriately consider both counterfactuals and long-term user value is one of their core strengths.
- bigiain 6y ago> Have you considered that Amazon is very good at what they do Cynical-me considers Amazon to be the least-worst of all the companies trying to do what they do. I'm sure their "re-advertise stuff people bought before" thing works great for some of what they sell - toilet paper or laundry detergent or cat food. So just like every "data driven" VC backed startup, they've "validated the business model" and are now pumping advertising dollars into "scaling" their proven toilet paper sales pipeline to webcams. They're probably busy running multivariate testing to find if the optimal repurchase advertising repeat rate for webcams is down near 4.3 weeks like laundry detergent, or way up at 9.1 weeks like toilet paper. 'cause the data doesn't lie, right? :sigh: