Contrary to the article ("hidden information", "parasitically burrows itself into every photo", "not the only thing hidden in your photos") which tries hard to

Contrary to the article ("hidden information", "parasitically burrows itself into every photo", "not the only thing hidden in your photos") which tries hard to make it sound somewhat shady, EXIF metadata is neither hidden nor hard to remove. In fact, it is hidden so badly, that even Windows Explorer can view and edit it. Virtually every photo/image editing tool shows it and can remove it as well.