The whole IKEA experience is designed to get you to leisurely browse through their showroom, so that later when you're at home thinking about getting a new TV s

The whole IKEA experience is designed to get you to leisurely browse through their showroom, so that later when you're at home thinking about getting a new TV stand you're picturing the one you saw at IKEA. The food is less to draw you into the store and more to keep you in there longer. Though I have also tagged along with friends on IKEA trips way more than any other retail shopping, and the meatballs are definitely part of that.