I run a commercial insurance campaign with clicks from $25 to $45 each but it works and provides the whole company with enough leads the renew the next year to

I run a commercial insurance campaign with clicks from $25 to $45 each but it works and provides the whole company with enough leads the renew the next year to make it worth it but it costs $120k+ a year. Google has figured out how to make the organic list as irrelevant as possible.