Where do you see those ads? The most prominent ads I see on amazon is when I search for literally anything, the top results are often whoever paid Amazon the m

Where do you see those ads? The most prominent ads I see on amazon is when I search for literally anything, the top results are often whoever paid Amazon the most to be the top results. Sometimes I will literally search for a brand by name and some other brand will be shown before it. This kind of race to the bottom is something I've heard a lot of companies complain about, companies literally need to pay Amazon for the ads on their own terms to outbid competitors.