3 ms·

The most prominent ads I see on Amazon are for the thing I just bought, that isn't a kind of thing most people buy repeatedly.

ehsankia 6y ago
Where do you see those ads? The most prominent ads I see on amazon is when I search for literally anything, the top results are often whoever paid Amazon the most to be the top results. Sometimes I will literally search for a brand by name and some other brand will be shown before it. This kind of race to the bottom is something I've heard a lot of companies complain about, companies literally need to pay Amazon for the ads on their own terms to outbid competitors.
serial_dev 6y ago
Well, you might think that. Did you consider that you might be wrong and maybe Amazon actually has lot of data that you don't and they know it better? Just a couple of examples. I might have bought a hard disk drive a couple of days ago and realize that I actually want more so I can do backups (or I want to build a cute HDD tower with a Raspberry Pi). I might have bought ear plugs for home, and decide a week later that it would be nice to have those at work, too. I could have bought zip ties, only to realize that I actually want more in different sizes and colors. I bought a pijama, it was delivered and I want to buy 3 more of those, so I can throw out my old ugly pijamas and not worry about buying new pijamas for the next 5 years. I got headphones but they aren't quite perfect. I didn't issue a refund yet, but I know I'd eventually send them back and want to buy a similar headphone asap.
- maxerickson 6y ago
  No, I never, ever, consider that I might be wrong about anything. Doesn't happen.
- Boxxed 6y ago
  Except the same-damn-product ads also come up for things that make very little sense for re-purchase: artwork, DVDs, books, and so on.
  - cthalupa 6y ago
    I can envision scenarios where you're buying multiple copies of these things - gifts, book clubs, etc. Advertising doesn't have to work universally - it just has to work better than not advertising at all. I could very well imagine situations where it is cheap enough to advertise to everyone who has purchased those same items to get additional sales from those duplicate purchases and make money after the advertising spend.
birdsbirdsbirds 6y ago
My guess is that they make sure that you don't doubt your purchase. You could send it back if a competitor gets into your head. Additionally, if you don't doubt, you become loyal to the brand and you will recommend it in your network.

ehsankia 6y ago

Where do you see those ads? The most prominent ads I see on amazon is when I search for literally anything, the top results are often whoever paid Amazon the most to be the top results. Sometimes I will literally search for a brand by name and some other brand will be shown before it. This kind of race to the bottom is something I've heard a lot of companies complain about, companies literally need to pay Amazon for the ads on their own terms to outbid competitors.

serial_dev 6y ago

Well, you might think that. Did you consider that you might be wrong and maybe Amazon actually has lot of data that you don't and they know it better? Just a couple of examples. I might have bought a hard disk drive a couple of days ago and realize that I actually want more so I can do backups (or I want to build a cute HDD tower with a Raspberry Pi). I might have bought ear plugs for home, and decide a week later that it would be nice to have those at work, too. I could have bought zip ties, only to realize that I actually want more in different sizes and colors. I bought a pijama, it was delivered and I want to buy 3 more of those, so I can throw out my old ugly pijamas and not worry about buying new pijamas for the next 5 years. I got headphones but they aren't quite perfect. I didn't issue a refund yet, but I know I'd eventually send them back and want to buy a similar headphone asap.

maxerickson 6y ago
No, I never, ever, consider that I might be wrong about anything. Doesn't happen.
Boxxed 6y ago
Except the same-damn-product ads also come up for things that make very little sense for re-purchase: artwork, DVDs, books, and so on.
- cthalupa 6y ago
  I can envision scenarios where you're buying multiple copies of these things - gifts, book clubs, etc. Advertising doesn't have to work universally - it just has to work better than not advertising at all. I could very well imagine situations where it is cheap enough to advertise to everyone who has purchased those same items to get additional sales from those duplicate purchases and make money after the advertising spend.

birdsbirdsbirds 6y ago

My guess is that they make sure that you don't doubt your purchase. You could send it back if a competitor gets into your head. Additionally, if you don't doubt, you become loyal to the brand and you will recommend it in your network.