I too enjoyed the profile and wish there were more about her perspectives on business. Her general success and the tone of her comments [1] [2] suggest that she

I too enjoyed the profile and wish there were more about her perspectives on business. Her general success and the tone of her comments [1] [2] suggest that she’s far more business savvy than she likes to admit. [1]: “Although I don’t have any contact with the folks at General Mills, I have learned that they are committed to converting one million acres of conventional, degraded agricultural land to sustainable, no-till acreage within the next decade. I am hopeful that they will quickly learn that crop yield is greater with no-till practices (plus countless other benefits) and that their conversion timeline will be accelerated.” [2]: “I do believe that General Mills gets it. There’s no denying that Annie’s is a special brand, and they know it would be detrimental not to keep the mission and culture intact.” Annie’s story reminds me of Peet’s, whose founder [3] bowed out of the business after a decade or so but inspired two of the largest coffee chains in America today. [3]: https://en.wikipedia.org/wiki/Alfred_Peet https://en.wikipedia.org/wiki/Alfred_Peet