The article's point is the product is not the business model, and the author did not try to stretch the point by comparing open source software business models

The article's point is the product is not the business model, and the author did not try to stretch the point by comparing open source software business models to culinary business models. I suspect the example was selected since many people aspire to open their own restaurant even though they know (or ought to know) the failure rate is atrociously high.