If name is taken up or trademarked, why not call it - TheXXX then when you've become a billion dollar company, name it the way you want: XXX. If it doesn't bec

If name is taken up or trademarked, why not call it - TheXXX then when you've become a billion dollar company, name it the way you want: XXX. If it doesn't become a billion dollar company, then the name does not matter.