Yeh. I've spent years working with museums online and encouraging them to be more open about what they do - digital experiences enhance their standing in many w

Yeh. I've spent years working with museums online and encouraging them to be more open about what they do - digital experiences enhance their standing in many ways. Partly it's access, partly marketing, partly education. And yes, the more people know about thing X online, the more likely that will "convert" to real physical visits to the organisation, which is normally the primary metric by which they guage success.