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Anyone else think it's actually a good idea to name your company the same as your product? In my case I gave up on the "company" name and instead printed busin
by MicahWedemeyer 15y ago
Anyone else think it's actually a good idea to name your company the same as your product?
In my case I gave up on the "company" name and instead printed business cards with the product name on them. That's all that any of our users know anyway.
Seriously, do you think most Basecamp users have any idea who 37 Signals is? Maybe they know Highrise and Campfire, but they probably think, "Yeah, those are made by that Basecamp company."
- JacobAldridge 15y agoIt's a key strategic decision around the concept of 'Positioning' - do you want to be positioned in the marketplace around your Product (Sprite, Fanta etc) or your Company (McDonalds). Neither is better or worse, but it is a decision to consider. Remarkably, my grandmother calls McDonalds "Big Mac" ("as in, Jacob used to work at Big Mac"), which is proof you can have a plan and make a decision but you can't completely control how your customers view you.