I love naming companies. Of course, I've done it a bunch of times, so it's a familiar process. For someone who is suddenly out of their comfort zone, I can unde

I love naming companies. Of course, I've done it a bunch of times, so it's a familiar process. For someone who is suddenly out of their comfort zone, I can understand the frustration. A few tips: 1. Before thinking of names, get meta. What's the company about, what would a "good" name connote, what are the ideas the name should express? Write down a narrative of all the awesome things the name should convey. If you're diligent in following this recommendation, all kinds of new ideas will emerge. 2. Say any potential names aloud. Do they roll off the tongue, or are they awkward tongue twisters? 3. Do your domain lookups via the command line, not some web site. It's been suggested that domain lookup sites snatch your queries and register them. True? I don't know; but you can't go wrong using Whois in your shell of choice.