in my ideal world the software ITA wrote for airlines and is now owned by Google would be in the hands of consumers and the airlines could have adapted to shift

in my ideal world the software ITA wrote for airlines and is now owned by Google would be in the hands of consumers and the airlines could have adapted to shifts in demand probably without the need for abrupt cessation of services and human fatigue on industry employees caused when route optimisation analysis tempts executives with what I suspect are ultimately fictitious net present savings.