Sub-brands like this are a natural function of capitalism. Keep chipping away at the area under the demand curve with smaller and smaller rectangles (i.e. produ

Sub-brands like this are a natural function of capitalism. Keep chipping away at the area under the demand curve with smaller and smaller rectangles (i.e. products with narrower but stronger appeal). It's not such a big deal when applied to consumer goods but thinking of the world in this simplistic way is problematic. Advertising leads people to identify with their choices as consumers and it makes it difficult for us to relate to each other as those choices become fragmented.