The problem I see with recurly for non-technical people is that non-technical people will find it complicated to embed a widget, tab, javascript etc into their

The problem I see with recurly for non-technical people is that non-technical people will find it complicated to embed a widget, tab, javascript etc into their sites. Yeah, it comes down to execution. But if you can execute it so well that it is dead easy and doesn't require any technical know how, you might win over even technical people.